Nicole Muniz is a full-stack executive, managing partner, and advisor who has been building brands for 13 years. She is the former CEO and a managing partner of Yuga Labs, the company behind the Bored Ape Yacht Club (BAYC), one of the most successful and influential NFT projects in the crypto space.

Nicole is also the founder and managing director of Something New, a boutique agency providing creative solutions for various clients across different sectors and specialties. She has worked with some of the biggest names in the industry, such as Google, Facebook, National Geographic, and Spotify. Nicole has a strong background in brand strategy, consumer insights, product innovation, and marketing development.

Nicole previously worked as a global brand director for Google and an executive partner at B-Reel, where she led the growth and expansion of the US group. She is currently leading the development of Otherside, an MMORPG metaverse that aims to connect the broader NFT universe and allow interoperability between different NFT projects.