Neurodiversity is a topic Forbes has featured over the past few years, and it has generated massive discussion in the corporate world. A consistent voice in the global Neurodiversity discussion has been Jude Morrow, an Irish autistic best-selling author, TEDx speaker, and the founder of Neurodiversity Training International, a driving force in consulting and marketing for the corporate and business worlds when it comes to Neurodiversity.
Having gained global momentum from his three books, Why Does Daddy Always Look So Sad?, Loving Your Place on The Spectrum: A Neurodiversity Blueprint, both published by Beyond Words, the publisher of The Secret, and the independently published The Ghosts of Riots Past, Morrow has been seen as the natural successor to Dr Temple Grandin as an autistic keynote speaker, having travelled the world extensively and delighted audiences with his autistic experiences and guidance, proving to parents, professionals, corporates, and the broader world that autistic people, young and old can thrive in life.
Morrow notably headlined the New York City Autism Tech, Innovation, and Careers Expo in October 2022, multiple sell-out tours, and reached millions of people in the past five years.
Having completed corporate training and seminars for the likes of Google, IBM, Kyndryl, 3 Mobile, and various other global giants, Jude Morrow is seemingly becoming one of if not the most influential autistic people in the world.
Neurodiversity Training International has helped businesses, large and small, that are run by or serve the Neurodivergent community to improve their marketing, generate sales, and boost the ideals of the broader Neurodiversity movement. He has also trained leadership teams to implement safer and more productive work environments for employees with neurological differences.
Recently on Linkedin, Morrow published a set of branding guidelines when it comes to both Neurodiversity and the Neurodivergent community and has urged businesses and non-profits to follow them.
1) Puzzle pieces are a no-no
2) Light it up blue is a no-no
3) Never using the term ASD – different not “disordered”
4) ABA is not, or cannot, be Neurodiversity friendly
5) The preference of the Autistic community is “we are autistic”. Although if an autistic says, “I have autism”, that’s fine.
6) Offering “behavioural approaches and strategies” is not ND-friendly at all
7) Using Neurodiversity to describe autism only – dyslexia, dyspraxia, and Tourette’s are often forgotten
8) Showing only white boys in your images – ND is like the global community – diverse
9) Use the Dyslexia friendly guidelines in materials and social content
10) Never call ND people “neurodiverse”. The widely accepted terminologies are Neurodivergent or Neurodistinct. Everyone is Neurodiverse because Neurodiversity is a reality.
You can learn more about Jude and his marketing work at www.neurodiversity-training.net and book him to speak at your conference or event through his website www.judemorrow.com