Did you know 63.1% of the global population uses the internet? According to Statista, there were over 5 billion internet users globally in mid-2022. It is imperative, therefore, for every business to have a strong online presence in order to reach audiences near and far, explore untapped markets, and be a part of the digital revolution. Here’s a list of the top five reasons why having a solid digital presence is essential for businesses in 2023.
1. A 24×7 shop
A consumer trends study by Google revealed that 85% of shoppers say “product information and pictures are important to them when deciding which brand or retailer to buy from.” An online website allows you to showcase your product images and information around the clock. Moreover, if your website is optimized for search engines, these images can appear in the Image search, thus, showcasing your products to potential customers.
2. Builds credibility
A robust online presence builds credibility for a brand among its customers. It gives you the opportunity to tell your customers who you are and what your value proposition is and be available for a quick chat or call.
3. An edge over the competition
A brand with a fabulous online presence has the edge over its competitors. The digital medium also extends the opportunity to showcase how your products are superior to that your direct competitors.
4. A great listening tool
Your online presence on digital avenues like your website, forums, and social media platforms serves as a great listening tool to get customer feedback. This feedback can be used to improvise your products and services and build rapport with your customers.
5. Branding, marketing, & monitoring
Digital platforms are a great tool to monitor the narratives around your brand and take corrective steps when needed. You can also leverage digital public relations and online media coverage to reach wider audiences and build your brand. Besides, it also allows you to educate your audiences about upcoming product launches, discounts, end-of-season sales, etc.
Remember, a robust online presence goes a long way in building a brand that stands the test of advancing digital technology and changing consumer preferences. So, get started with your online brand building today!