The holiday season is just around the corner. Everyone has their lists ready to shop around and make the most of the end-of-the-season sales and discounts. This presents an opportunity for marketers to amp up their marketing strategy and stand out from the crowd to end the year with a bang! Here are five advanced marketing practices to boost sales during the holiday season:
1. Go omnichannel
While online shopping took centre stage in 2020, the post-pandemic shopper likes online as well as in-person shopping experiences. Hence, marketers must adopt an omnichannel approach. Your efforts must start with your retail stores, billboards, and local events and simultaneously touch all online avenues like your website, social media pages, email campaigns, paid ads, and so on.
2. Holiday theme
Change the themes on your social media pages, website, retail outlet, and other customer touchpoints to let the holiday vibe spell magic on your customers. You can opt for the evergreen Christmas theme or get creative with fun and festive ideas.
3. Holiday offers
Think out of the box to come up with holiday offers that attract buyers and convert potential customers into long-term clients. Marketers must also seed holiday discount codes on third-party coupon websites to draw traffic to their own websites.
4. Gift cards
Offer gift cards that customers can present to their friends and family or use themselves later. On the other hand, do not forget corporate gifting. Also, remember to create gifting ideas for the D2C and B2B segments separately.
5. Create holiday gift guides
“Content is king” may sound cliché; however, it plays a crucial part in every marketing strategy. Leveraging content creation in the form of holiday gift guides, ready reckoners, and short videos brings buyers to the sales funnel seamlessly.
These pro-marketing tips are sure to fire up every marketer’s fourth-quarter targets and prepare them to welcome the New Year on a high note. Happy holiday marketing!